Premier Inn cuts room rate in Dubai by 30%

Notes and media contacts

Premier Inn:
Premier Inn is the UK's biggest and fastest-growing hotel brand with over 580 hotels and almost 40,000 rooms across the UK and in Ireland. Premier Inn bedrooms in the GCC are 24m² and feature en-suite bathroom with bath, shower and bidet, 32in Flat screen TV and free internet access. Premier Inn offers customers a 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in the region opening in Dubai in the Spring of 2008. Premier Inn also has a joint venture with Emmar-MGF to roll out 80 budget hotels in India by 2017.
Premier Inn has been confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008.

Whitbread PLC:
Whitbread PLC is the UK's largest hotel and restaurant company operating market-leading businesses in the budget hotel and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee. Whitbread PLC employs over 33,000 people and serves 8.5 million customers every month in its 1,500 outlets across the UK.

In the first half of the financial year ended 28th August 2008, Whitbread PLC reported a 12.6% increase in Group Revenue to £682.2m and 24% increase in Pre-tax Profit to £123.3m.

Emirates Airline and Group:
Emirates is the Dubai-based international airline. The Emirates Group comprise an award-winning fleet of 128 aircraft which flies to 100 cities around the world, an international cargo division, a fully-fledged destination management and leisure division, an international ground handler and an airline IT developer, Emirates is characterised by its constant focus on top quality service.