Ways of maximising your marketing ROI to be explored at AME Info's Digital Marketing 2009

The digital revolution continues to make significant inroads in the region, as more companies embrace this media, with the range of options available to marketers expanding so quickly that what's hot and new can quickly become yesterday's news.

AME Info's Digital Marketing Conference 2009 brings together compelling debates, new exclusive research and case studies from prestigious speakers and panellists who are the current thought and action leaders in the field of digital marketing.

Stefanie Patel, AME Info Brand Manager said:

"Digital marketing is becoming an increasingly important tool for brands and companies wishing to maximise their marketing ROI during these financially challenging times. Digital marketing offers the most measurable form of advertising to companies - hugely important to Marketing Managers as they are now expected to fully justify their level of marketing spend. This event will present the ideal forum at which to find out about the latest strategies and tools available for winning digital marketing strategies."

The agenda at Digital Marketing Conference 2009 will cover a wide variety of elements critical to any digital marketing strategy, such as optimum budget allocation and finding the right mix of online channels, exploring the value and commitment of customer engagement and measuring the success of social media initiatives in the Middle East digital market.

Speakers at the conference include Jimmy Leach, Editorial Director for Digital, The Independent; Michael Stellwag, Manager, Digital Marketing, Qatar Airways; Nahel Menon, eComms Director, Corporate Communications, du and Terry Kane, Director of Digital Strategy, Jumeirah Group.
The conference comes at a key strategic time, when companies are looking for the most cost effective strategies to keep their brand and product awareness high even during these turbulent times.

"To have so many people with such relevant expertise in the same room, and all willing to share and discuss the optimum ways to implement a successful digital marketing campaign, is a great opportunity," said Jimmy Leach, Editorial Director for Digital, The Independent.

"Given the current economic conditions, never has it been more important to utilise such opportunities to learn and discuss new marketing ideas and strategies for implementation."