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According to Sharad Agarwal, CEO of Cyber Gear
"Self serve display ads are the 'killer app' of Web advertising. We have developed a proprietary real time ad customization tool and intuitive web-based interface that deploys XML Feed to create more engaging display ads using Flash technology. The new tool will enable advertisers select from a number of ad targeting factors such as geographic, demographic and various user interest categories."
Developing and executing a successful display media plan has always required a level of knowledge and experience that most marketers don't have time to develop, not to mention that many publishers and networks set campaign budget minimums.
The various steps involved in the DIY portal are:
1. Create an account
2. Select the advertising package
3. Design the banner
4. Pay online
5. Publish the campaign
Performance monitoring software helps the advertiser monitor the efficiency of the campaign with real time statistics.
DIYadsOnline.com serves as the link between publishers who want to sell ad space on their websites and advertisers who want to buy ads on those sites.
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Posted by Rima Ali Al Mashni
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