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Wednesday, November 11 - 2009
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Damas revels in Calgaro's new 'Soleil' jewellery collection

  • United Arab Emirates: Monday, February 16 - 2009 at 11:00
  • PRESS RELEASE

Damas, the world renowned jeweler brings you Calgaro's new Soleil collection.

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  • Soleil necklace in 18 gold and diamonds.
    Soleil necklace in 18 gold and diamonds.
A definite red carpet special, this array of necklaces, bracelets and rings crafted in 18k yellow, white and rose gold, with a sprinkling of diamonds, recalls the spiritual reverence with which primitive man looked up to the sun as 'the sacred circle'.

It aptly translates this ancient significance in the form of hypnotic circles that come together in tantalising partnership to form magical constellations, embellished by diamond glitter in unique code patterns for each stunning jewel.

"As one of the youngest jewellery brands, Calgaro's collections have captured the imagination of style conscious individuals across the world. Its new Soleil collection carries a primitive charm in texturised jewels that play with all five senses, once again proving its significant de-sign ability that has seen it win two Golden Virtuosi International Jewellery Design Awards,"


said Tawhid Abdullah, Managing Director, Damas Jewellery.

Compelling, captivating and mesmerising all seem apt terms to describe Calgaro's new Soleil collection. Each painstakingly crafted 'sacred circle' carries a primitive hand-finished touch that is highly textured. As against a highly polished finish that makes gold shine, Calgaro pur-posely allows its 18k gold to remain unpolished so that it may exude a subdued, more natural glow, highlighted by the presence of diamond 'eruptions'. It thereafter joins these various sized rings with delicate links to form expansive, voluminous necklaces, bracelets and rings of show-stopping essence and timeless beauty.

The charm of Calgaro's Soleil comes across immediately as one of the most compelling collec-tions of the season. Founded by Giuseppe Calgaro in 2000 it is to the brand's tribute that it continues to amaze the world in truly inspired creations. It first came into the limelight when it brought about a grand fusion between the world of jewellery and fabrics by working gold and silver in a totally new way to present one of the most lightweight chains. The system was later patented. Research, provocation and innovation continue to propel the brand which be-lieves in exalting beauty to take part in a woman's dreams and in her daily life.

Celebrate the sun's mystique glory with Calgaro's new Soleil collection now available at all Damas Les Exclusive Boutiques in Dubai.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008. Damas houses internationally ac-claimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality con-sciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas Inter-national Limited is listed on Nasdaq Dubai (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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