Damas unveils its latest jewellery collections during Dubai Fashion Week 2009

Thus during the three-day Dubai Fashion, visitors were drawn to the stunning beauty of these jewellery collections displayed at Damas pavilion.

Damas has a loyal fan following in Dubai but the visitors to the emirate too were dazed by these innovative creations and their association with the glamorous regional and international celebrities. The jewels of the above mentioned brands transcend cultures and age groups to appeal to consumers across the region - a hard task in the fickle fashion industry where changing trends and fads are the order of the day.

The event is truly special for Damas this year as the design house seeks to adorn its customers with memorable creations that will remind them forever of this glittering event.

Tawhid Abdullah, Managing Director of Damas said, "We are extremely pleased to represent some of our jewellery brands during Dubai Fashion, held under the patronage of Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum."

"This singular event serves as a perfect platform to showcase the latest international designer labels for the style conscious in the region. The emirate is today acknowledged as a fashion capital and we are happy with the response that we have received from potential customers during the three-day event who were attracted to an unusual array of timeless jewels exhibited at our pavilion," he added

He added at Damas they understand well that maintaining a strong relationship with customers is paramount to the success of their business and that is why they always strive to bring the best international brands to Dubai to meet their needs and thus creating a nouveau riche among Dubai jewellers.

He said a large part of their customer base is businessmen as well as wealthy, fashion-conscious tourists who have been increasing in numbers and as Dubai is gaining international recognition and acceptability, Damas is attracting them with their high-end jewellery brands. Meanwhile, Stephen Hafner's jewellery pieces proved highly captivating and exhuded enchanting elegance at the Damas pavilion, while the purely feminine styles of Jawahar, Riwaya and Damas Bridal were arresting the eyes of the visitors with their undulating, sensual surfaces.