APC appoints Saudi Business Machines as gold partner in KSA

(SBM) as a gold partner in the burgeoning Saudi market. Gold partner is the top level of partnership in the current APC channel program.

APC who recently opened their new office in Riyadh, have extended their regional channel development with the appointment of SBM as the gold partner. The appointment as gold partner award to SBM is for their excellence in implementing InfraStruXure solutions in datacenters in the kingdom.

Remarked Jeff De Sousa, Country General Manager, APC - 'APC's InfraStruXure architecture is the industry's most comprehensive integrated power, cooling, and management solution. Its modular scalable design for datacenters can reduce power consumption by almost 30 percent, allowing companies to pay only for consumption needed thereby saving up on power costs and improving efficiency. SBM have done a great job in getting trained and able to deliver on APC solutions, creating satisfied customers'.

Saudi Business Machines Ltd. (SBM) is the general marketing and services representative of IBM World Trade Corporation in Saudi Arabia. SBM's strength comes from the depth and breadth of its systems integration, consultation and implementation services. Together with services in networking, business recovery and operations support, SBM brings a complete set of IBM and non-IBM offerings to bear on behalf of its customers.

"We are most proud by announcing SBM as a gold partner of APC. Undoubtedly, this is an evidence of our position in the Kingdom as a leader in the area of IT, and comes in line with our strategy to offer top services and solutions to our valued customers. APC's InfraStruXure architecture is highly needed, especially in nowadays as companies are facing tough times and struggling to recover from the global downturn. It is undoubtedly a solution that businesses can rely on while seeking to reduce their power, cooling, and management costs."

said Mr. Ali Dulaim CEO and President of SBM.

"APC's critical power and cooling expertise in Saudi Arabia will see an area of positive growth with the appointment of the new gold partner. Saudi Arabia is a very important market for us and we continue to position APC strongly in the channel and customer arena," said Christian Bertrand - Regional Director for Business Development and Support, APC - Middle-East and Turkey.

APC has been present in the region as a leading UPS vendor for more than a decade, with a proven track record of working extensively with customers in the Middle East, including Saudi Arabia, United Arab Emirates, Qatar, Oman, Bahrain and Kuwait, as they choose APC to provide an infrastructure platform to optimize their business. APC recently appointed Jeff De Sousa as Country General Manager for Saudi Arabia in order to provide close customer service. He is supported by a multi- cultural team familiar with the Saudi market assisting him with the enterprise and business development in the kingdom.