Dubai World Trade Centre signs strategic agreement with Dubai Quality Group

DQG has revealed that the new partnership is in line with both parties' commitment to support the realisation of the Dubai Strategic Plan, particularly with regards to achieving business growth through a diversified economy.

The partnership opens new channels for DQG to promote quality and excellence in the Meetings, Incentives, Conferencing, Exhibitions (MICE) industry, which remains an important contributor to the national economy.

DWTC will likewise leverage the strategic alliance to further enhance the quality of its services and management system, which is an important step to maintain global competitiveness in light of evolving client demands and growing international business challenges.

Marwan Al Sawaleh, honorary member on DQG Board of Directors, said:

"With all the challenges faced by business organisations worldwide, it has become crucial to remain committed to business excellence and higher quality standards in order to maintain a competitive advantage and sustain a leading position in the global market."

Al Sawaleh added, "The new partnership will enable Dubai Quality Group to provide DWTC with all the essential resources and knowledge to reinforce its reputation as a quality-focused organisation in the global MICE industry, and ultimately further elevate Dubai's status as a premier business destination."

Abdullah Qasim, Vice President, DWTC, said:

"It is our mission to enhance Dubai World Trade Centre's reputation as a centrepiece attraction of Dubai and one of the key drivers of the national economy. Our ability to maintain the highest standards of quality and excellence in all our business activities will be crucial in achieving our goals, and we believe that our partnership with Dubai Quality Group will give us the necessary tools to pursue our quality-focused initiatives across all levels of the DWTC organisation."

DQG is the premier driving force in a countrywide initiative that aims to improve the UAE's business environment through enhanced quality standards. The group welcomes businesses, organisations and individuals who are interested in exchanging ideas, information and expertise with the goal of promoting business excellence in the country. The Group's extensive membership includes prominent organisations representing professional bodies and academic institutions in the UAE and abroad.

DWTC is a world-class provider of business tourism solutions and value-added services, including organising global events, managing state-of-the-art venues, developing dynamic office and conference environments, and providing seamless value-added hospitality services. DWTC currently manages a diverse portfolio ranging from one of the world's most prolific venue for meetings, conferences, conventions and exhibitions to a real estate business with an investment value in excess of $15bn.