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Wednesday, December 2 - 2009

iCrete concrete mixes enhance construction efficiency of tall towers

  • United Arab Emirates: Monday, February 16 - 2009 at 15:08
  • PRESS RELEASE

iCrete, a clean technology leader and the world's premier concrete technology company, has expanded its project portfolio of the world's modern skyscrapers, with Beekman Tower in New York City using iCrete concrete mixes in its construction.

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  • iCrete concrete mixes enhance construction efficiency of tall towers.
    iCrete concrete mixes enhance construction efficiency of tall towers.
iCrete concrete mixes enhance construction efficiency, and reduces greenhouse gases, material costs, excavation time and labour, aspects that a perfect fit to the UAE's focus on 'green buildings.'

Mr Gary Winnick, Founder and Chairman of iCrete, said, "High-rises are an integral part of the evolving skyline of the Middle East region. The use of iCrete concrete mixes will greatly add to the construction efficiency of these towers, as proven internationally. Beekman Tower in New York City, for example, will achieve savings in cement used by about 30 to 40% while achieving a commendable reduction in greenhouse gases by about 40%. This supports the sustainable development initiatives that are gaining ground in the region."

Just blocks from the World Trade Centre Complex, the 76-storey, $660m Beekman Tower is billed to catalyse the development of lower downtown Manhattan. When completed it will be tallest residential building in New York City. The building is designed by leading Los Angeles architect Frank Gehry, a Pritzker Architecture Prize laureate. Scheduled for hand-over in 2010, Beekman Tower will have 903 luxury residential apartments, each with its own floor-plan.

Some 65,000 yards of cast-in-place reinforced, high-strength concrete by iCrete will be placed on the main structure and another 9,000 yards for the foundation. In all, 280 million pounds of concrete, ranging in strength from 6,000 to 11,000 psi, will be used. With less cement paste needed to bond the aggregates, iCrete enables reduction in the carbon footprint of the buildings. iCrete concrete mixes also help achieve savings in material costs, excavation and labour apart from the benefits of faster finishing times, reduced shrinkage, durability and less creep.

iCrete recently signed an exclusive licensing agreement with Unibeton Ready Mix, the Gulf's leading concrete producer, to provide the revolutionary iCrete clean technology system in all the 22 Unibeton plants in the region.

iCrete is the world's premier concrete technology company, transforming the way ready mixed and precast concrete is designed, produced and used worldwide. iCrete's mission is to elevate the construction and concrete industries to a new standard of environmental stewardship, profitability, and standardization.

The iCrete System optimizes concrete design and production for quality, high strength, workability and durability. iCrete's production optimization system can substantially reduce a project's cement requirements and its carbon footprint.
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Notes and media contacts

About iCrete:
iCrete is a clean-technology provider of advanced concrete production systems to the construction industry. iCrete's mission is to elevate the construction and concrete industries to a new standard of profitability, standardization, and environmental stewardship. iCrete's core business is licensing the iCrete System, a mix design and quality solution for concrete producers, which is transforming the way ready mixed and precast concrete is designed, produced and used worldwide.

About Unibeton:
Unibeton Ready Mix, headquartered in Abu Dhabi UAE and part of the Al Fara'a Group of Companies, is the largest, most technically advanced and most capable ready-mix concrete suppliers in the Middle East.

For more information, please contact:
Nizar Hariz
Executive-Media Relations
ASDA'A Burson-Marsteller
P.O. Box 28063 Dubai -UAE
T:04 3344550
F: 04 3344556

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