Obernet Personalization Bureau launched

The state-of-the-art facility in the UAE will bring the world's most advanced card security and personalization technology to the Middle East and North Africa region. With a 10 million card capacity in the first year, the scalable site will capture between 30-50% of market share by year five. Current estimates place the Mena card personalisation market at approximately 40-50 million cards.

Obernet Personalisation Bureau will be used as a base for the joint venture and possesses Oberthur's leading-edge technology software and personalisation infrastructure.

Mr. Faisal Aqil, Chairman, Obernet, Mr. Abdulla Qassem, Chairman, Network International, Mr. Ram Chari, CEO , Network International together with Mr. Vincent Mouret, Strategic Director, Oberthur, and Mr. Thierry Siminger, GM and RMEA Director, Oberthur, toured the facility and engaged with the Obernet personalisation team.

Mr. Faisal Aqil- Chairman, Obernet, outlined the significance of this opening "With the launch of Obernet, the Middle East can today boast of a technologically advanced card personalization facility that can enable financial services providers to offer more robust and innovative solutions for their customers electronic payment needs."

Inaugurating the bureau, Mr. Abdulla Qassem, Chairman, Network International, said:

"This joint venture with one of the world leaders in personalization services will bring one of the world's most advanced card security and personalisation technology to the Middle East and North Africa region. Importantly, it marks the first step in many that Network International has taken toward fulfilling our mission for operational excellence. Innovation is the cornerstone of all we do, and we shall continue to seek out best-in-class practices and partners who share in our vision to be the region's most trusted name in card payment services."

Mr. Xavier Drilhon, Executive Vice-President, Oberthur Technologies, commenting on the partnership, said: "Oberthur Technologies' strategy is to continue deploying its worldwide personalization network. We are eager to work with Network International and applaud their insight in creating such a facility. Integrated with our monitoring software, CPS, this new bureau will offer banks and financial institutions the latest in personalization and security applications that will translate into revenues and enhance the customer's card experience."

Challenge bolstered by added revenues:

The Centre marks a shift toward chip-based cards in the market and card schemes stipulation for chip. To assist banks and financial institutions with this shift, the bureau will work closely with clients to maximize their return on investment and improve the overall card user experience.

The technological challenges will be addressed through the joint venture as Oberthur has made significant investments to ensure technological advancements in this sector. Utilisation of chip-based platforms will not only help banks better manage fraud risk and comply with card scheme regulations, but also improve revenues through multi applications that can be written to the chip. Cards personalisation and loyalty programs are seen as a key revenue feature amongst forward-looking global banks seeking improved customer care and protection policies. Chip-based platforms enhance interoperability with multiple application including loyalty schemes, public transport payment, as well as personal identification.