Qatar Airways takes Economy Class service to new heights

The revamped concept, which sees all onboard meals served in a new presentation style using recyclable materials, is aimed at enhancing passengers' overall flying experience.

It is a well-documented fact that the way in which food is presented influences not only whether it is enjoyed but also the way it tastes. The new-look colourful meal tray components offer passengers in Economy a whole new take on food presentation that will take them on a wonderful culinary journey.

With see through trays, bright meal cartons and cutlery packs, as well as a personal table mat in a variety of different colours, Qatar Airways envisages onboard mealtimes being extremely well-received due to the attractive new style in which the food is set.

Given the environmental issues and concerns that are paramount in the travel industry today, the Five Star Carrier's new light-weight trays and the disposable mugs and boxes are 99% recyclable, offering a more eco-friendly way to serve inflight meals than most airlines.

For the main meals of lunch and dinner and, in keeping with the airline's Five Star Arabic hospitality, each tray will offer a flavour of Arabia with a regional dressing or dip, such as humus, to serve with the fresh salad starter accompanied by Arabic bread.

Passengers will be given a choice of three delicious main courses, including a lighter option for the more health conscious.

Malaysian chicken curry, fish and fennel pot pie and Indian style kadi pakora are among the selection of mouth-watering main meals.

In addition to fresh fruit, a healthy yoghurt and croissant with preserves, Economy passengers travelling at breakfast time will be able to choose from two hot dishes such as Zucchini and Majoran Fritatta with Cherry tomatoes or Apple and Cinnamon crepe with maple syrup and berry garnish.

Qatar Airways Chief Executive Officer Akbar Al Baker said:

"Over the years, scientific research has demonstrated that food presentation makes an enormous contribution to the enjoyment of a meal. With this in mind, our new-look meal trays are guaranteed to satisfy passenger taste-buds across the Economy Class cabin."

"Qatar Airways prides itself on offering a superior service, no matter what cabin class our passengers are travelling in. This new tray concept will ensure that our valued Economy Class passengers continue to not only enjoy high quality food and drink but also, that their palate is satisfied by the visual appearance of what they are eating," Al Baker added.

Following the introduction of this new tray service on flights between Doha and London Heathrow, London Gatwick and Manchester, Qatar Airways plans to roll out the concept across the remainder of its international network over the next few months.