Air France reveals updated logo

To avoid additional costs, the changes will be made gradually.

Designed by the Brandimage agency, the logo is now just one word, in an elegant style and with a lighter typography. With more than half of its customers based outside France, the logo highlights Air France's ambition to be an international brand whilst remaining true to its French identity.

The national colours remain present on the aircraft's tail fin and fuselage:
- navy blue, predominant for 75 years, evokes the brand's historical capital and the airline's efficiency,
- white, the colour of excellence, suggests well-being and the French travel experience,
- the bright red accent, punctuates and energizes the brand, underlining both French chic and the attention paid to Air France customers by the airline's staff, both on the ground and on board.

"This new identity, which is both elegant and contemporary, represents the fundamental changes Air France has seen over the past few years. Thanks to the coherence between the old and the new logos, we can ensure a gradual transition for our passengers."

François Brousse, Vice President Corporate Communications at Air France.