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Friday, December 4 - 2009

New Estidama online resource to foster sustainability knowledge and dialogue

  • United Arab Emirates: Tuesday, February 17 - 2009 at 13:17
  • PRESS RELEASE

The Abu Dhabi Urban Planning Council (UPC)has launched the new web site version of Estidama - sustainability in Arabic.

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  • Estidama home page.
    Estidama home page.
An initiative that groups together communities, organisations, businesses and policy-makers to further encourage responsible decision making to bring Abu Dhabi and the region towards global sustainability leadership.

"Engaging and educating the community is one of UPC's main objectives and the new Estidama web site design and functionality reflect our desire to promote an on-going, constructive dialogue and foster exchange of ideas and innovations for sustainable practices among our various constituencies in Abu Dhabi and beyond,"


said H.E. Falah Mohammed Al Ahbabi, General Manager, Abu Dhabi Urban Planning Council.

The state-of-the-art online portal includes a number of interactive tools that allow users home page customization according to their bespoke needs and specialized interests on sustainability issues. It also functions as a forum to exchange views, comments and ideas and empowers users to delve deep into the latest trends of sustainability directly from specialist Estidama experts.

Plan Abu Dhabi is designed to help Abu Dhabi filter and respond to current and future development needs and establishing sustainability as the driving force of our urban planning culture. To promote the related strong guiding principles, UPC is developing tailored communication tools and the new Estidama website is part of them.

Salem Al Qassimi, Associate Planner, Estidama said that visitors to www.estidama.org can learn details of the newly launched Estidama Integrative Design Process (EIDP) which focuses on the 'how' of sustainability rather than simply the 'what'.

"The Integrative Development Process sits at the core of Estidama. It is an evolved model that redefines existing urban development practices and requires a level of collaboration that is rarely used in our region or in building projects currently underway. This collaborative approach can be completed in a timely fashion, but because of its structure and philosophy, can save significant time and construction costs," said Al Qassimi.
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Notes and media contacts

About the Abu Dhabi Urban Planning Council:
The Abu Dhabi Urban Planning Council was created by Emiri Decree number 23 of the year 2007 and is the agency responsible for the future of Abu Dhabi's urban environments, and the expert authority behind the visionary Plan Abu Dhabi 2030 Urban Structure Framework Plan published September 2007. Chaired by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, the Abu Dhabi Urban Planning Council defines the shape of the Emirate, ensuring factors such as sustainability, infrastructure capacity, community planning and quality of life, by overseeing development across the city and the Emirate as a whole. The Abu Dhabi Urban Planning Council ensures best practice in planning for both new and existing urban areas.

The Abu Dhabi Urban Planning Council's primary purpose is to deliver upon the vision of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, Ruler of Abu Dhabi for the continued fulfillment of the grand design envisaged by the late Sheikh Zayed bin Sultan Al Nahyan and the ongoing evolution of Abu Dhabi as a global capital city. By drawing on urban planning expertise locally, throughout the GCC and around the world, the UPC strives to be a global authority on the future of urban planning and design.

About Estidama
Estidama, which means sustainability in Arabic, is an initiative developed by the Abu Dhabi Urban Planning Council (UPC) conceived to imbue a new mindset that promotes the concept of living in harmony with our culture and environment while conserving our way of life so that future generations can benefit from our wise choices.

Built on the four pillars of environment, economy, society and culture, Estidama supports sustainable living and resources by working closely with communities, organisations, businesses and policy-makers to further encourage responsible decision making that moves Abu Dhabi and our region towards global sustainability leadership.

For more information please contact:

Abu Dhabi Urban Planning Council:
Fouad Kassem
Public Affairs and Media Relations Manager
Tel: +971 2 409 6095

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