Dell launches Middle East Partner Academy

Michael Collins, Dell Middle East general manager, said,

"We believe the current economic environment is an opportunity for us to be better prepared, more creative and more in tune with our clients' needs. As projects become more complex and increasingly business critical, it is essential we share best practices with our stakeholder network and work together to drive a greater return on our customers' IT investments."

The Dell Partner Academy offers a comprehensive program which is run by Potential, a leading training, coaching and consulting firm. Over the past few months, Potential has been working with Dell, Intel, EMC and Symantec to create this program, bringing together specialist product knowledge and personal skills training in a blended development program that spans eight countries.

"The aim of this program is to develop well-rounded Dell partner teams that can act as strong advisors in ICT adoption by fully understanding their customer needs and challenges. The program is designed to support enterprises across the region by providing the right consultancy to help them reduce their operating costs, increase their efficiency and create new business opportunities during times of economic uncertainty" said Potential's Managing Partner Shadi Banna.

During the kickoff session, Potential facilitated an open discussion with attending management on "leading in difficult times" and outlined the proactive steps that need to be taken to help organisations emerge as successful, efficient and innovative businesses.