New project management approaches needed as Gulf contractors adjust to challenging market conditions

Al Falak, a platinum sponsor of the conference for the past four years, specifically urged the increased adoption of Systems Integration and End-To-End solutions in Gulf projects and the development of more creative, high-quality and affordable PM technology solutions.

This year's theme was "Dawn of a New Era - Paradigm Shift in Project Management," which focused on new strategies to address the challenges being posed by current global economic conditions on the region's diverse projects. Al Falak joined PM professionals, leading regional companies, consultants and academicians in exploring fresher PM approaches to complement existing and planned Gulf projects worth an estimated $2 trillion between 2008 and 2013.

"The Gulf requires new approaches to PM in light of today's economic conditions and changing market demands. Our extensive expertise and experience in project solutions strategically positions us to help bring PM practices in the region to the next level. Innovation and adaptability more than anything else will be the keys to surviving in today's highly competitive PM markets,"

said Ahmed Ashadawi, President and CEO, Al Falak.

Among the End-To-End services showcased by Al Falak were System Solutions & Consulting; System Integration, Data Networking & IPTV; Software Solutions; Enterprise Resource Planning; Analytical & Business Intelligence; IT Risk Mitigation; Computer Supplies & Accessories; Al Falak Distribution; e-Business; Workforce Resources & Solutions; and General Contracting.

The company also highlighted the expansion of its Middle Eastern services through the acquisition of Mishaal Al-Sudairy Office for Commercial Services (MSO) in mid-2008. MSO is a key distributor of leading international brands such as Microsoft, Symantec, Logitech, Eaton MGE UPS Systems, Targus, D-Link, Avid Pinnacle Systems, POV (Nvidia Graphic Cards), and MGE UPS Systems.

Al Falak maintains productive partnerships with various other leading global brands such as HP, 3M, Alcatel-Lucent, Bluecoat, Juniper, Oracle, Imation, Genius, Compuware, and SAS.

With over 27 years of experience and operations throughout the Middle East, the company is renowned for delivering unrivaled End-To-End solutions.

Al Falak was recently ranked among the top 100 companies in the KSA for the fourth year, posting a robust SAR300m growth in 2007.