New look Insider magazine on shelf from Wednesday 18th February

The new masthead for the magazine reflects the decision to include more celebrity fashion and to clearly position the magazine as a women's weekly. To follow reader trends, Insider aims to become more interactive with its readers with the introduction of new columnists who will include Q&As in their columns inviting readers to write in with their questions.

There will also be a noticeable difference in the tone of voice throughout the magazine, which will see a sense of humour and cheekiness injected into the editorial. New areas of content include a health section offering diet and exercise tips as well as a regular column with a respected nutritionist to help address the questions that readers write in to know more about.

The re-launch of Insider coincides with the recent hiring of Emma Pryer as editor. Pryer joins ENG Media with 10 years experience in journalism - five of these years were spent at Trinity Mirror which included a stint on the renowned 3Am gossip column. Pryer has also spent time as a showbiz correspondent for The Sun newspaper UK. Pryer's magazine experience includes her time as News Editor at More magazine.

Emma Pryer comments:

"This is a really exciting time for the magazine, which has established itself in the past six months. Now we're looking to take it to a new level in the UAE market where we know women have an insatiable appetite for celebrity news and fashion. We're introducing more in-depth special reports making Insider a one-stop shop for every woman's needs."

The new look Insider magazine will be marketed through outdoor media as well as newspapers, magazines and online.