"In the current climate, consumers are looking for added-value so that they can continue to enjoy the lifestyle they have grown accustomed to here in the gulf, but at an affordable rate. "The Experience" allows the consumer to spend less and experience more,"
commented David Schuller Gross, managing director, 720 The Marketing Group, the company behind "The Experience".
Each booklet contains value propositions worth Dhs14000 from premium companies such as Jumeriah Bab Al Shams, Starwood, Franck Provost and Shakespeare and Co, contributing unique offers never before proposed to the public market in an effort to help cushion the current economic climate. Unlike other promotion booklets, "The Experience" allows a customer multiple uses on each offer.
The booklet was officially launched at 360 at the Jumeirah Beach Hotel, where 100 selected guests received their first copy of "The Experience."
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Posted by Rima Ali Al Mashni
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