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Thursday, November 12 - 2009

Ford releases funky Fiesta special editions exclusively to UAE

  • United Arab Emirates: Thursday, February 19 - 2009 at 16:28
  • PRESS RELEASE

The guess and search is over; Distinctly designed and badged special editions of the all-new 2009 Ford Fiesta will be made available exclusively in the UAE.

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  • Ford Fiesta Frozen White 2009.
    Ford Fiesta Frozen White 2009.
The new models, 24 in total, all Titanium trim, will carry their own serial number badges as well as boast unique individual paint designs that put them in a class of their own. The special edition models come in the following attractive colors: Colorado Red, Avalon Grey, Blazer Blue, Frozen White, Morello Red, Ocean Blue, Sea Gray, Spa Cream, Squeeze Green and Vision Blue.

The stylish compact Fiesta made its regional debut in November, and the new model was the star of the Ford stand at the Abu Dhabi International Motorshow, triggering positive customer feedback and demand at first sight.

Waldo Galan, Managing Director of Ford Middle East, said:
"Fiesta has proved to be a runaway success in Europe since it first came out of the plant. In fact it's been the best selling car in the UK since November 2008. With its dynamic design characteristics and German craftsmanship, this model is true to the Ford quality drive and adds to the progressive spirit that our new models have been adding to the brand across the range. The Fiesta exemplifies our smart, safe, quality and green initiatives in this new generation of passenger cars."


He added, "From front to rear, the all-new Fiesta exudes presence and individuality. With its rich array of features that would normally be found in larger cars, the new Fiesta sets the benchmark for its class, and we believe it will hit the right mark with the youth here in the UAE. While the special edition models add further character with their customized exterior looks, Fiesta promises to stand out just the same across the range thanks to its exceptional interior, driving dynamics and athletic stance which spans the entire range."

The new Fiesta is made in Germany, featuring Ford's kinetic design philosophy, which was first unveiled on the new mid-size Mondeo, then the smaller Focus. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta's traditional strengths of practicality, value for money, agility and safety. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.

Fiesta is available in the base Ambiente, mid-series Trend and the high-spec series, Titanium. The 5-door hatch model offers two powertrain choices: 1.25L with 5 speed manual transmission; and the 1.4L with 4-speed automatic.

Standard equipment include: 15 inch wheels, ABS, driver and passenger airbags, central locking, air conditioning with recirculation, a sporty 3-spoke steering wheel, electric power assisted steering, EasyFuel capless fuelling system, indicators integrated in the side mirrors, power front windows (power rear on Trend), radio / CD/ MP3 player.

Parking distance sensors (front and back), electronic temperature control, cruise control, side airbags, keyless entry and segment exclusive Ford Power start are offered on Titanium.
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Notes and media contacts

About Ford Motor Company:

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company.

Ford Motor Company's history in the Middle East goes back to nearly 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered nearly $700,000 in grants to about 90 Middle Eastern environmental projects since 2000.

For media information please contact:

Sue Nigoghossian
Ford Middle East Public Affairs
Tel: 971 4 3327767

Rami Halawani
Asda'a B-M Public Relations
Tel: 971 4 335 5969

Chloe Martinez
Asda'a B-M Public Relations
Tel: 971 4 335 5969

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