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First stand alone men's store in Middle East opens in Bahrain City Centre

H and M, Hennes and Mauritz, the international fashion retailer that offers affordable, up-to-date, and high quality collection for all age-groups, has opened the first stand alone Men's in store in the Middle East.

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The new 358 square meter Men's store is located next to the already successful ladies and kids store in Bahrain City Centre. The expansion of the trendy high street brand is a result of H&M's strategic partnership with M.H. Alshaya, the Middle East's leading retailers.

"We are very excited to introduce the first H&M Men's store to the Bahrain market. We believe the brand will rapidly become a popular choice as it has done in other parts of the region. The wide assortment on offer coupled with the introduction of new garments into the store everyday will be something unique in Bahrain and will enhance the shopper's experience," said Jazz Hayer, H&M Vice President.

Founded in 1947, there are now over 1600 H&M stores in 32 countries. The H&M brand is synonymous around the world with affordable, up to date and high quality fashion. The company's collections are created by more than 100 in-house designers.
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About H&M:
H&M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the OMX Nordic Exchange Stockholm. Today there are over 1600 H&M stores in 32 countries. H&M has 68,000 employees and achieved sales including VAT in 2007 of SEK 92,123 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers.


About M.H. Alshaya:
M.H. Alshaya Co. is a leading international franchise operator for over 50 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,700 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 15,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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