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Virgin Megastore launches the Give Peace a Chance campaign

  • United Arab Emirates: Sunday, February 22 - 2009 at 10:37
  • PRESS RELEASE

Virgin Megastore launched the Give Peace a Chance, an initiative aimed at collecting donations for supporting the children of Gaza. The campaign will run across all six Virgin Megastore outlets in the UAE with a special display of books about world history and conflicts in stores for the month of February and a percentage of the proceeds from these book sales will be donated to the Red Crescent for their Gaza aid.

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"There are many ways of contributing to the Gaza humanitarian cause, and we've chosen to focus on educating people about the wars of the world to highlight this recent conflict and give people a chance to understand more about it,"


said Elie El Massih, Head of Marketing, Virgin Megastore.

The books selection for the UAE includes Way of the World by Ron Suskind, Brief History of the Middle East by Christopher Catherwood, Ethnic Cleansing of Palestine by Ilan Pappe and Fiasco: The American Military Adventure in Iraq by Thomas E. Ricks.

In addition to the history books, Virgin Megastore has also set up a Give Peace a Chance group on Facebook.com and will be donating to the Gaza cause. The group aims to gather 10,000 members after which the group will be closed and taken offline.
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About Virgin Megastore:
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavor.
Rima Ali Al Mashni Posted by Rima Ali Al Mashni
Sunday, February 22 - 2009 at 10:37 UAE local time (GMT+4)

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