Philips increases sales of 'Green Products' to 25% of total sales

Notes and media contacts

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR26bn in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

About EcoVision4:

In 1994, Philips developed the EcoVision program which covers both the production and the development of all our products. We updated our EcoVision program in 2007 formulating the following targets over the period 2007 - 2012:

• Generate 30% of total revenues from Green Products - contributing to the energy efficiency challenge with these products and inspiring individuals to make simple changes that collectively can have profound results.
• Further increase the energy efficiency of our operations by 25% - concentrating on energy efficiency and associated CO2 reduction as the main topic of internal sustainability efforts.
• Double our investment in Green Innovations to EUR1bn - focusing on product improvements and on breakthrough solutions for Green Technology also including reducing the chemical content of our products and designing them better for collection and recycling.

For further information please contact:

Natali Fahmi
Philips Middle East & Africa
Tel: +9714 3095155

Yasser Fathy
Managing Director
Arabia PR FZ LLC
Tel: +9714 3911200
Fax: +9714 3904511