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Tuesday, November 24 - 2009

Up to 100% repair for damaged hair with System Professional Repair Line

  • United Arab Emirates: Sunday, February 22 - 2009 at 15:52
  • PRESS RELEASE

Damaged hair used to ultimately mean having it cut, but now there's a new and advanced repair solution from the salon-exclusive premium hair-care brand, System Professional.

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  • Repaired and ready to be revealed.
    Repaired and ready to be revealed.
The new System Professional Repair Line is proven to repair damaged hair up to 100% with just one application. A formula so advanced that it can totally repair damaged hair in one wash - quicker than a trip to the salon and you don't need to change your style!

Gorgeously perfect hair, bouncing with vitality and a healthy shine is an ideal situation for every woman. But when hair is subjected to heated styling appliances, chemical treatments and mechanical stress, it can easily become damaged making it look dull and lacklustre, feeling limp and brittle.

System Professional Repair works both on the inside and outside of hair. It contains hydrolysed proteins - a complex of natural proteins and amino acids - to help nourish damaged hair on the inside while repairing and protecting it on the outside.

Dr. Frauke Neuser, Senior Scientist for System Professional, said:
"We have extensively tested hair after SP Repair application and in both internal and external hair tests, damaged hair is up to 100% repaired."


The new System Professional Repair Mask is the platinum standard in hair repair. Just one application of this luxuriously rich and sumptuously smooth intensive treatment immediately restores hair, repairing it up to 100%. Indulge damaged hair with a restorative injection of vitality and use the mask as a weekly restorative treatment after System Professional Repair Shampoo - a premium daily elixir that cleanses and repairs hair. For express daily conditioning, the advanced proteins in System Professional Repair Cream 30 Seconds delivers new powers of renewal, restoring hair brilliance in just 30 seconds.

With the new System Professional Repair Line, hair is revealed as beautifully soft and shining with brilliance, inner strength and vitality.
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About P&G Beauty:

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21bn in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene, Olay, Head and Shoulders, Max Factor, Cover Girl, Always, Wellaflex, Pert Plus, Herbal Essences, Koleston, Clairol Professional, Nice 'n Easy, Venus, Gillette, Wella Professionals, and the luxury or prestige fragrance licenses for Dolce & Gabbana, Valentino, Hugo, and Gucci.

Media contact:

Sameena Ibrahim
Account Executive
Impact Porter Novelli - Public Relations
For Wella Middle East
PO Box 19791
Dubai, United Arab Emirates
Tel: 9714 330 4030
Fax: 9714 330 4031

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