Canon Middle East sponsors IDC's Middle East CIO Summit 2009

The sponsorship reflects Canon's commitment to supporting business in the Middle East through IT and helping to provide businesses in the region with emerging technologies that can transform companies and create added value.

During the CIO summit Canon showcased its business solutions, a unique combination of hardware, software and services designed to streamline office processes and increase cost efficiency. Canon's highly flexible solutions can be tailored to deliver a competitive advantage to any business and an excellent return on investment particularly within the current economic climate.

"Canon is delighted to partner with IDC in the CIO Summit. In partnering with IDC, the hub of IT in the MENA region and our business partner, we aim to emphasize the importance of helping companies understand how IT is embedded in all aspects of business and can provide strategic capability to help business operate more efficiently,"

said Bertil Widmark, Managing Director, Canon Middle East.

With Information Technology serving as the backbone of core operations within an organisation, Canon aims to enhance value in production lines and to offer effective service-related solutions.

"IDC believes it is essential for all vendors to interact with key decision makers in the region and be able to better showcase their offerings. Canon is known for its wide range of offerings and, hence, could add value to the end users by showcasing their solutions, which are of immense importance in the current economic climate." Jyoti Lalchandani, VP & Regional MD, IDC Middle East, Africa, and Turkey

"The Middle East is undoubtedly one of the fastest growing ICT markets, a factor which combined with current global economic conditions has led regional CIOs to seek the assistance of the wider ICT community to facilitate the drive of investment. Canon has a tradition of helping business in the Middle East to succeed through intelligent use of IT in the workplace and Canon's sponsorship of this event is testament to this ongoing support," added Mai Youssef, Corporate Communications Manager, Canon Middle East.

As document sponsor at the summit, Canon was responsible for printing all documents related to the summit including the speaker book, attendee book, evaluation form, agenda, menu cards and other related branding used at the venue

Canon was also one of the main exhibitors at the summit and showcased its cost effective business solutions product range including the A4 color network scanner 'Scan Front 220P' and the Canon 'i-SENSYS MF9170' color laser multifunctional printer, which has been awarded the 2008 "Pick of the Year" in the Buyers Laboratory (BLI) Fall 2008 "Pick" awards for colour printers and colour printer MFPs.

In addition to its sponsorship, Canon also provided all the Gala dinner attendees with souvenir photos taken at the summit and provided the business centre in the press room with two multifunctional printers. As an added benefit Canon organised a raffle draw at the Gala dinner for guests and gave away the Canon imageClass MF4370dn/4380dn, the Canon PowerShot SX110 and the Canon Selphy ES3.