Xerox Emirates registers 25% growth in revenue for 2008

"We have not only witnessed a 25% growth in revenue but also managed to maintain our leadership within the A3 color copier based multifunction product segment with a market value share of 32%. This has been a very successful year for us given the fact that the fourth quarter of 2008 was a challenging period for companies in most of the economic sectors in the UAE. Our key strategic plan for 2009 will focus on the five critical building blocks which are, people, infrastructure & business processes, customer & partner engagement, 'customer experience' and cash." said, Andrew Hurt, General Manager of Xerox Emirates.

He added:

"In 2007 we invested in the deployment of Lean Six Sigma to support our business objectives and operational excellence, as a result of which 9 green belts were certified. We will continue to deploy Lean Six Sigma to improve efficiency, simplify our business processes, add value to our customers and generate revenue."

The 25% increase in XEM's revenue growth is mainly attributed to its aggressive marketing strategy as well as the exceptional after sales service and support being provided. Over the last four years XEM's growth has been driven by its three lines of business (LOBs) which include Office, Production and XGS with a strong focus on it operational excellence and execution.

According to a recent study conducted by IDC, the premier global provider of market intelligence and advisory services, Xerox Emirates was placed in the second position with a 37.5% market value share in the black & white A4 copier based multifunction product (MFP) segment and currently leads the market in the color A3 copier based MFP segment with an impressive 32% market value share.

Over the last few years the Middle East has witnessed a huge growth within the Graphic Art sector, which has driven demand for integrated digital solutions in the industry. Xerox Emirates has penetrated these segments through strategic partnerships thereby extending its market reach.

Commenting on this, Andrew added: "One of the most efficient ways of entering a particular segment within the printing industry is through partnerships. We have recently inked an agreement with Dynagraph to support the graphic arts industry in the UAE, where we will provide fully integrated models with digital printing capability and solutions to complement the existing applications of commercial printers in the country."