Regional advertising stalwart joins Al Rai Media Group

He replaces Atef Kamel, who has been entrusted with new responsibilities within the group.

Karim is a graduate from the American University of Beirut and a post-graduate from the prestigious Oxford University in the UK. Karim brings 26 years of marketing and communication experience in the Middle East, having worked with some of the region's largest advertising agencies and blue-chip multinational clients, most notably in Saudi Arabia and Kuwait. His most recent assignment was with Drive advertising agency, where he held the position of Regional Managing Director (Levant and North Africa).

Yousef Al Jalahma, Vice-Chairman of Al Rai Media Group, said:

"We are delighted to welcome Karim to the Al Rai family. Karim is one of the most distinguished members of the Middle East media and advertising community and has more than two decades of experience in the industry. We look forward to working closely with him and benefiting from his knowledge and expertise as we seek to re-orient our marketing strategy and expand our business in the Arab world and beyond."

In his new function, Karim will be responsible for enhancing the equities of the group's media brands as well as designing and developing with his team the appropriate marketing strategies to optimize the Group's advertising revenue streams.

Al Rai Media Group is one of the Gulf's leading media conglomerates, with interests in publishing, TV, printing and distribution. The group's flagship brands are Al Rai daily, which has been acknowledged by independent research companies such as PARC and Inter Media, a Washington based pioneer in the field of media surveys as the most widely read newspaper in Kuwait, and Al Rai TV, the No. 1 television channel in Kuwait which rapidly gained popularity in the GCC and across the Middle East since its inception in 2004.

Al Rai daily boasts a circulation of over 85,000, and is recognized as one of the most effective vehicles for local and regional advertising.

Al Rai TV is the first private satellite television channel in Kuwait. It remains a primary source of entertainment and news for audiences in Kuwait, Saudi Arabia and other GCC markets, and is currently positioned in the top league of free-to-air satellite stations.

Al Rai Media Group also boasts a highly efficient distribution network for publications throughout Kuwait.