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Ten Sports, Supersport sign multi-year digital content partnership

  • United Arab Emirates: Thursday, February 26 - 2009 at 16:07
  • PRESS RELEASE

Taj TV Ltd., owners of Ten Sports, the sub-continent's number one sports channel, and the world's largest producer of international cricket, has signed a multi-year digital content syndication deal with SuperSport - Africa's leading sports broadcaster.

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Taj TV will deliver to SuperSport its entire portfolio of international cricket rights for the sub-Sahara African territory, which includes all international matches in Pakistan, Sri Lanka, West Indies and Zimbabwe, as well as the Hong Kong Sixes.

The multi platform deal also allows Supersport to provide coverage via a variety of cutting edge digital platforms, from next generation mobile handsets to Supersports' broadband streaming portal.

Chris McDonald, CEO, Taj Television Limited, said:
"SuperSport is the network of choice for sports in South and sub-Saharan Africa. Their excellent reach, creative ad packaging, and overall broadcast professionalism make them one of our key syndication partners globally."


Imtiaz Patel, CEO, Super Sports, said, We are excited to continue our long standing relationship with Ten Sports in order to provide our subscribers all over Africa the highest standard of International cricket coverage either in the comfort of their homes or on the move."

2009 will see Ten Sports deliver nearly 200 days of live and exclusive cricket to Supersport and South African supporters can look forward to watching the much anticipated clash between South Africa, India and hosts Sri Lanka in September of this year.
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Related site: http://www.tensports.com

Notes and media contacts

About Ten Sports:

Taj TV's Ten Sports, the most watched sports channel in the sub-continent, is available in more than 55 million cable/satellite homes worldwide. The world's biggest producer of cricket, the Channel broadcasts cricket from West Indies, Pakistan, Sri Lanka, South Africa, Zimbabwe, Sharjah, Abu Dhabi and Dubai throughout the Indian sub-continent and Asia, as well as to the United States and Canada (Cricket Plus), Continental Europe, the Middle East and North Africa. Ten Sports also owns the exclusive rights in its sub-continent territories for the WWE, the UEFA Champions League, the US Open tennis sand Hockey World Cup.

Media contact:

Preeti Rodricks
Manager - Marketing and Administration
Taj Television Ltd. (Ten Sports)
Dir: 9714-3919516
Fax: 9714-3916846
Siba Sami Ammari Posted by Siba Sami Ammari
Thursday, February 26 - 2009 at 16:07 UAE local time (GMT+4)

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This article was updated on Fri Feb 27 2009.

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