Concept Group appoints new CEO

Aldrin Fernandes, Managing Director & CEO since 2003, takes over as Chairman and will now focus on consolidation of existing businesses and expansion into new areas.

Sachin, a seasoned sales & marketing professional brings with him 16 years of experience in radio, publishing, IT, insurance, events & hospitality businesses in India and the UAE.

Sachin's appointment came about to day running of existing businesses and to expand the Group's base into international markets. Prior to joining Concept Group, Sachin held a senior role at Arab Media Group (AMG), where he achieved tremendous growth for the company.

During his tenure as Director of Sales for Radio and Publication, AMG witnessed a phenomenal expansion from 2 radio stations to 8 which includes popular channels like City 101.6 and Hit 96.7FM among others and remained ahead of competition to achieve massive commercial growth.

"Sachin's appointment aims towards adding new dimensions to the Group's expanse. His extensive experience in broadcast media will add to and enhance our existing mix of creative solutions His proven track record and specialized knowledge across various disciplines is a valuable addition to the company's profile," said Aldrin Fernandes, Chairman of Concept Group.

"We are confident that Concept will benefit from his expertise and trust that his vast knowledge about the industry will result in substantial growth of our portfolio while harnessing our heritage," he added.

Commenting on his new role at Concept Group Sachin said, "As a Group, Concept has all the elements it takes to become a 360 degree solution provider, which is something we intend to lay special emphasis on during the coming months. The objective is to leverage our comprehensive portfolio of offerings that range from integrated marketing solutions to established expertise in this market coupled with strong creative and servicing skills; which will be instrumental in growing our business interests further across the region."

Concept Group was established in 1981 in Dubai and today stands as one of most respected and comprehensive integrated media and marketing services groups in the region comprising nine companies specializing in various industry disciplines.

During Fernandes' term the Group experienced massive growth and expansion including the merger of the group's outdoor wing with Germany's top outdoor player; Ströer Group, development of the region's flagship fashion event; Dubai Fashion Week, the regions biggest retail awards; RetailME Awards, UAE's foremost retail business magazine; Retail ME and regions up-to-date business directory; Emirates Business Pages.