Digital Marketing Survey results set to be revealed

Dan Healy, CEO Real Opinions will be presenting the full analysis of the joint AME Info and Real Opinions international survey which has researched people's ways of accessing the internet.

Commenting on the survey Dan Healy said, "The survey has been conducted to find out about internet usage of today's busy business executives and the results have produced some very interesting and highly relevant findings for the marketing industry at large. The media environment is undergoing rapid changes at present and there are an ever increasing number of ways to access the internet.

As such, it's imperative that marketing professionals are able to access and identify the key forms of advertising in this new media age as well as reach their target audience efficiently.

One result from our survey has demonstrated that media consumption changes throughout the day, so marketers must be aware of the need to implement a strategy that utilises a broad spectrum of communication channels to drive traffic to online sites."

In addition, the agenda at Digital Marketing Conference 2009 covers a wide variety of elements critical to any digital marketing strategy, such as optimum budget allocation and finding the right mix of online channels.

AME Info's Digital Marketing Conference 2009 brings together compelling debates, information and case studies from prestigious speakers and panellists who are the current thought and action leaders in the field of digital marketing.

Digital marketing and branding is becoming an increasingly important tool for brands and companies wishing to maintain some level of awareness during financially challenging times. It offers a way in which marketing can take greater responsibility for sales revenue through more focused, researched and cost effective strategies, while still engaging the consumer.

Speakers at the conference will be discussing the latest strategies and tools available for winning digital marketing strategies and they include Jimmy Leach, Editorial Director for Digital at UK newspaper 'The Indepenent'; Michael Stellwag, Manager, Digital Marketing, Qatar Airways, Nahel Menon, eComms Director, du and Alain Portmann, Founding Partner of Webliquid.

Speaking about his presentation at the conference, Alain Portmann said, "The question is not 'Should I invest in Digital Marketing?' but 'How do I measure my Digital Marketing investments to ensure accountability and identify the gold dust that generates return on investment and brand growth?' With Digital Marketing budgets in the Middle East expected to grow by 30% in 2009 (Source: Booz & Company), measurement and events such as the AME Info's Digital Marketing 2009 conference are key."