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HRH Princess Haya Bint Al Hussein, Wife of Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, with Bernard Lapasset, Chairman of Rugby World Cup Limited accompanied by Emirates cabin crew members at the Official Draw of Rugby World Cup Sevens 2009.
Rugby tries selling Dubai - Marketing in Sport pt 1
Marketing in sport is the focus of this interview with Donal Kilalea, CEO & Partner, Promoseven Sports Marketing and Phil Blizzard starts by looking at a world championship event -the IRB Rugby World Cup 7's and what it means to Dubai.
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Phil Blizzard, Head of BroadcastMonday, March 02 - 2009 at 17:29 UAE local time (GMT+4)
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