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Thursday, December 3 - 2009
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Damas celebrates 'Mother's Day' with special pendant

  • United Arab Emirates: Tuesday, March 03 - 2009 at 09:41
  • PRESS RELEASE

Damas, the retailer of stylish watches and jewellery in the Middle East, has launched its timeless pendant as a perfect way to commemorate Mother's Day this year.

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  • Damas' special pendant for Mother's Day.
    Damas' special pendant for Mother's Day.
It is a great way of surprising one's mother with this unique piece which will add an extra charm to her dressing on this memorable day.

Damas hopes the piece will be an instant hit with stylish mothers in the region because it will always remain in style. The pendant beautifully blends high quality diamonds encircled by coloured stones with the pearl in the middle. It highlights excellence in craftsmanship and recognizable for its innovative design. It also portrays the personality of a lady who likes to stay ahead of the fashion trends and also incorporate the subtle inspiration of our cultural life.

Mohammed Tamjid Abdullah, Deputy Managing Director of Damas, said:
"The pendant narrates a beautiful story. The pearl in the pendant is a mother's heart and the diamonds adorning the piece, a mother's love for her children which is forever like these everlasting gems. The different colour stones stand for different kids signifying their different characters and personalities. But no matter how children are, good or bad, the mother's love never changes for them. It always remains the same. Children might change but she does not."


He added if we love our mother dearly, we will actually feel that her love is always with us. "I always felt a special kind of sparkle in my mother's eyes for me and my brothers no matter what we did. Her love was like a deep ocean which didn't seem to end. Thus I feel a Mother's Day is the most beautiful occasion to celebrate and this pendant honours that sentiment you have for your mother," Tamjid stated.

Thus Tamjid thought this piece of jewel is the perfect way to express your gratitude to your mother and a gift greatly appreciated by her. It is visually stunning and pleases the eye. It also reflects the change in a lady's tastes and lifestyle today and is durable enough to withstand everyday use. This beautifully crafted special piece will also express her personality and style. So make a smart choice on this memorable day and choose this gift to brighten her day.

Pick up this exclusive piece which is now available in most Damas shops in the UAE, Qatar, Bahrain, Oman, KSA and Kuwait to delight the most important woman in your live.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Jaquet Droz, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information please contact:

Mohamed Salim Allawi
PR Assistant
The Idea Agency
P.O. Box 50887 Dubai, UAE
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305

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