Better Life opens its new store on Jumeirah Beach Residence

The Better Life store on Jumeirah Beach Residence's (JBR) retail and food promenade - The Walk - stocks a wide range of home ware products and, co-located with paint manufacturer Dulux, it is a one-stop shop for home appliance, kitchenware and home decor needs.

"We have carefully considered the selection of products in the JBR store, keeping the needs of the community and the requirements of apartment-style living at the front of our minds," said Ajai Kumar Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group (ESAG).

Dayal adds that space-saving and multi-purpose items have become increasingly popular with residents. Better Life is catering to this demand with products such as the 'tower solution' where the dryer is mounted on top of the washing machine in order to facilitate easy use while maximising the space available. Another handy space-saver is the under-counter wine and beverage coolers that allow residents to make the most of their kitchens.

"Our location in this live, work and play community ensures that residents don't have to go far to access big-ticket items as well as those smaller must-haves," Dayal added.

The Better Life store holds a variety of appliances from its entire brand portfolio which includes Siemens, Electrolux, Fisher & Paykel, Zanussi and Terim, as well as smaller home and cook ware items from the Jamie Oliver and Lagostina ranges.

For residents looking to personalise their apartments the Jumeirah Beach Residence store allows members of the JBR community the convenience of having all their home appliance and home decor requirements met in a single location. Customising one's space with preferred appliances and paint styles creates the individuality people seek in their living space.

Better Life's trained sales consultants are on hand in-store to provide customers with advice to ensure they take home the best product to suit their needs. For the ultimate in convenience, Better Life offers delivery and free installation, as well as extended warranty, making the shopping experience as hassle-free as possible.

The urban community of Jumeirah Beach Residence offers every necessity encompassed in one complex. The Walk is a new outdoor shopping concept housing 350 retail outlets, 45 restaurants and sports and health clubs along 1.75 km of beachfront boulevard.

The Better Life store shares its space with Al Gurg Paints (AGP), which is currently expanding its range into many new Dulux Decorator Centres (DDCs) across the UAE to cope with the increased demand in decorative painting.

AGP is the sole manufacturer and distributer of ICI Dulux, its own Oasis brand and Leigh's Paints in the UAE. AGP operates its own research and development laboratories, a host of DDCs throughout the UAE and is one of the leading industrial paint contractors in the region working on iconic projects including Dubai Mall, Burj Al Arab and Maktoum Bridge.