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Trying time for sport - Marketing in Sport pt 2

HH Sheikh Ahmed bin Saeed al Maktoum at the draw for the IRB Rugby World Cup
HH Sheikh Ahmed bin Saeed al Maktoum at the draw for the IRB Rugby World Cup
"Would you launch a sporting tournament in this economic climate?". Donal Kilalea, CEO & Partner, Promoseven Sports Marketing answers that with Phil Blizzard and talks about the importance of on-line activities to spread the sporting word, as well as the effectiveness of using sport to create brand awareness.

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Phil BlizzardPhil Blizzard, Head of Broadcast
Tuesday, March 03 - 2009 at 23:13 UAE local time (GMT+4)

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