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Tuesday, December 1 - 2009

DWTC launches new book to mark its 30th anniversary

  • United Arab Emirates: Wednesday, March 04 - 2009 at 13:23
  • PRESS RELEASE

Dubai World Trade Centre (DWTC) launched a special edition coffee-table book entitled "A Culinary Journey: Celebrating 30 Years of Our History" concurring with the celebration of its 30th anniversary this past week.

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  • (DWTC's "A Culinary Journey: Celebrating 30 Years of Our History" book.
    (DWTC's "A Culinary Journey: Celebrating 30 Years of Our History" book.
This one-of-a-kind Emirati cookbook allows readers to experience the history, tradition and hospitality of the Emirates, while highlighting DWTC's three-decade journey to becoming one of the world's leading business hubs for all major exhibitions, conferences and events.

Within the pages of this cookbook lie 30 original Emirati recipes perfected by the award-winning DWTC hospitality team, who recently won the largest number of medals in the five-star hotel category in the Salon Culinaire competition at Gulfood.

Mohammed Al Jumairi, Director of Hospitality, Dubai World Trade Centre, said:
"Our passion for food is reflected in each of these 30 recipes. It's a collection that marks culinary excellence, an inherent value we strive to uphold year after year."


The book is an interesting read that highlights culinary variety with its wide range of recipes - from a spicy seasoning to classic Emirati dishes and traditional sweets. Interesting facts, historical information and food customs offer readers morsels of added knowledge not found in conventional cookbooks.

In addition, the reader gets to sample stories on the Emirate's rich heritage, time-honoured traditions and vibrant food culture. The book pays tribute to the Emirati way of life from the times of the Bedouin through to modern-day Dubai. Notably a feast for the eye as well, the book is interspersed with gorgeous photographs of the city's landscape and delectable portraits of Arabic cuisine.

"We are proud of this 30th anniversary book honouring Emirati tradition and hospitality- a tribute to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai for his visionary leadership and support. Under his higher vision for Dubai, we look forward to emulating this growth and success over the next thirty years as we continue to move forward with our vision to make Dubai the world's leading destination for all major exhibitions, conferences and events - providing better experiences that deliver 'Destination Dubai' to every visitor," said Helal Saeed Almarri, CEO, Dubai World Trade Centre.

The unveiling of the book took place in the Emirates Airlines International Festival of Literature this past week. The 108 page hardcover book will soon be available in major bookstores across the UAE including Magrudy's, Virgin, Borders, Kinokuniya and Dubai Duty Free.
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Notes and media contacts

About DWTC:

With a vision to make Dubai the world's leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the forerunner of the fast growing exhibitions industry, into a multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Management.

Complementary to the primary service offerings are a range of value added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award winning hospitality portfolio.

For more information, please contact:

Hala Kotb
Sen. Mgr. Media Relations
DWTC
Tel: +971 50 1444851
Fax: +971 4 3314853

Tania Atallah
Senior Account Executive
Hill & Knowlton
Tel: +971 4 4055628
Fax: +971 4 3344923

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