Browse
related articles
The Visa-powered innovations discussed and demonstrated at the Briefing recognise several overall trends in the payments industry, including the convergence of electronic payments and mobile phones; the continued growth of the internet as a payment channel; the expansion of electronic payments into new acceptance locations including transit and vending machines; and the importance of extending electronic payments to the millions of "unbanked" and "underbanked" consumers around the world.
Kamran Siddiqi, Visa's General Manager for the Middle East and host of the briefing, said:
"For decades Visa has been changing the way people think about and use money, with great success, around the world. Innovative products and ideas that deliver measurable benefits meet the needs of consumers, merchants and financial institutions. The decision to hold an event of this kind in Dubai is a reflection of the importance of the region, and Visa's commitment to serving clients and consumers in the Middle East with innovative products and services."
Demonstrations at the Innovation Briefing included a variety of transactions using Visa payWave, Visa's next generation contactless chip technology - paying a fare at a transit turnstile, buying products in vending machines and completing a purchase quickly and securely at point-of-sale terminals. Visa also demonstrated mobile payment services such as mobile offers, alerts and money transfer, using a new NFC-enabled handset, and Verifed by Visa for making secure online payments.
"Financial institutions, Merchants and cardholders in 170 countries rely on Visa every day for secure, reliable and convenient payments, thus we simply cannot afford complacency," concluded Kamran Siddiqi.
Visa representatives addressing Visa's Innovation Briefing included: Deepak Masand (Head of Global Initiatives and Innovation), Steven Parker (Regional Head of Marketing), Gerry Sweeney (Global Head of eCommerce and Authentication), Rachel Bale (Regional Head of Mobile Services) Vikram Modi (Regional Head of Money Transfer, PrePaid and eCommerce), Elena Gladkaya (Product Manager, Money Transfer) and Sachin Bountra (Business Development Director). The event was attended by over 45 banking industry delegates from 10 countries.
Posted by Siba Sami Ammari
