• HSBC

Google's single result dream

  • United Arab Emirates: Thursday, March 05 - 2009 at 00:07

Husni Khuffash, UAE Country Business Development Manager for Google, has said the search engine giant's dream is to be able to return just one result from a search query. Speaking at the AME Info Digital Marketing Conference in Dubai, he said the company would love to one day be in a position where a single, perfect search result could be returned. He told delegates that if only one result is returned it means 'you truly understand the person searching on Google'. It means being able to understand that person's online use - which requires registration - in terms of their search patterns and history, he added.

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