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Digital lite media agencies will die
- United Arab Emirates: Thursday, March 05 - 2009 at 11:05
Media agencies have been warned that unless they fully embrace online media they will not survive the global financial crisis. Speaking at the AME Info Digital Marketing Conference in Dubai today, Mohammad Itani, digital director at Mediacom, said the credit crisis was forcing companies to be digital savvy. 'It's ironic to see that because of [the financial crisis] online budget is going up. Any agency that doesn't do online, that doesn't do digital will go down.'
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Rob Jones, Editorial DirectorThursday, March 05 - 2009 at 11:05 UAE local time (GMT+4)
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This article was updated on Mon Mar 09 2009.
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