Nortel partners to deliver more customer value with new incentive programmes

These new programmes, launched by Nortel in early 2009, provide for channel loyalty rewards, competitive pricing initiatives and marketing support for Unified Communications and Multimedia Applications equipment for SMB and Enterprise customers.

"Channel partners play an integral role in our market strategy, and we want to share with them our renewed commitment by providing better incentives and flexibility to sell to both Nortel's installed base and to win new customers,"

said Ramin Attari, vice president and managing
director, Nortel Middle East. "Customers today are looking to upgrade to newer technologies that
can drive down costs, improve time to revenue and enhance their chances to succeed in the
current economic climate."

Nortel's new Channel Loyalty Programme offers strategic reseller partners (buying from Nortel
and its Premier Distributors) a simple and flexible incentive plan to reward partners for reaching or exceeding their quarterly revenue targets, enabling them to increase margin.
Building on current customers loyalty, Nortel launched Match Plus, a programme enabling
Nortel channel partners to match or beat any like-for-like commercial competitive bid on any
solution within Nortel's SMB and Enterprise voice, data and applications portfolios.

Nortel also introduced Fast Start 2, a new programme to help partners more easily sell new IP
Telephony systems that can then be expanded and grow with end-user customer needs as they
convert more users to IP, Unified Communications and Multimedia Applications. Customers can
also benefit from using these Fast Start packages for UC and Multimedia Applications trials with
the option to buy the solutions as their business needs warrant.

"The introduction of the new Nortel programmes enables Nortel's partners to attract new
customers as well as better support their existing clients," said Darren Boyce, managing director at Applinet plc. "In a time when capital costs and investment in new technologies is being closely guarded, today's Enterprises will welcome programs like Fast Start 2, and the reseller community will enjoy the ability to become more profitable for their loyalty."

Nortel has a global installed base of more than 80m data ports and 80m voice lines,
more than any other competitor. Recent Nortel market milestones include Business Communication Manager 450 (BCM450) product which is one of Nortel's fastest selling products, and recently surpassed its one-thousandth shipment, only three months from its launch.

The Business Communication Manager product is a part of Nortel's converged voice and data SMB portfolio which recently received a 'five- ut-of-five' rating in Gartner's Critical capabilities for Unified Communications report.

Market research firm Dell'Oro ranks Nortel as the worldwide leader in the enterprise voice market
and worldwide PBX line shipments over the 12 months 3Q07-2Q08.Gartner positioned Nortel in
the Leaders' quadrant of the 2008 Magic Quadrant for Unified Communications, the 2008 Magic Quadrant for Corporate Telephony and the 2008 Magic Quadrant for Contact Center Infrastructure, Worldwide.