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Sunday, November 22 - 2009

The Good Carb Food Company appoints Hunter Foods Limited as their official distributor

  • United Arab Emirates: Thursday, March 05 - 2009 at 13:18
  • PRESS RELEASE

The Welsh based, Good Carb Food Company has announced the appointment of Hunter Foods Limited FZCO as their official distributor for the UAE and Middle East.

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Good Carb and Hunter Foods have been in discussions for almost a year, after meeting at last years Gulfood exhibition. They finalised the deal at this years show and the partnership will now see their Lizi's branded granola breakfast cereals and snacks available in supermarkets and hotels across Dubai

Good Carb's efforts in the region are being supported by International Business Wales (IBW), the Welsh Assembly Government's international trade and investment arm. IBW acts as the driving force in establishing alliances between companies in Wales and their counterparts overseas, whilst actively seeking out inward investment opportunities for client companies looking to Europe and the UK as a preferred international business location.

"We are incredibly excited about bringing our products to the Middle Eastern market, we were impressed by Hunter Foods experience in the region and feel we have found a partner that shares our vision and principles," said Dr Mick Shaw, founder The Good Carb Food Company

Good Carb products are all made with 100% natural ingredients, they are dairy and wheat free, suitable for both vegetarians and vegans and being low Glycaemic are very good for blood sugar control.

The healthy granola cereals that will soon be available include flavours such as Original, Organic, Belgium Chocolate, Pink Apple and Cinnamon, and Treacle Pecan. The cereals come in 500g bags and 50g (single portion) bags.

"We are thrilled to be working with The Good Carb Food Company, the cereals will bring more choice to the healthy food market and will compliment our existing portfolio of products. We are currently in discussion with both major supermarkets and hotels and hope to see the cereals available to consumers within the next month." Said Mr. Bharat Narayan, founder, chairman and managing director, Hunter Foods Limited
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Notes and media contacts

About The Good Carb Food Company:
The GoodCarb Food Company was set up in 2003 by Dr Mick Shaw and his wife Lizi.

At that time Mick and Lizi were organic farmers on the Cardigan coast in West Wales. Being intrigued by how Low Carbohydrate diets apparently worked, and at the same time appalled by the artificial ingredients in Low Carb food products, they made an important discovery.

They discovered that it was possible to produce food from entirely natural ingredients that had a minimal effect on blood sugar level. Thus the GoodCarb Food Company was born.

At its core, The GoodCarb Food Company is a science-based producer. We keep abreast of the latest thinking in nutritional science by active collaboration with leading researchers in the field around the World. And the latest research shows that the glycaemic load, or GL, is the single most important property of a food for blood sugar control. That's why we have taken care to accurately measure and label the GL of our products.


About Hunter Foods Limited:
Hunter Foods Limited FZCO is a subsidiary of the Hunter Foods Group Limited, a well established and successful company which made its foray into the Middle East in 1986. With excellent infrastructure facilities, communication systems, comparatively low labour costs and other support services, placed strategically between the East and the West, Hunter Foods is committed to striving for higher standards.

Our modern international plant is the first 100% foreign owned project in Dubai's Jebel Ali Free Zone.

Our brands enjoy an outstanding reputation for their premium quality and innovations constantly add to the extensive range. Having developed an enviable reputation of our quality, our products have found a ready market in countries like U.K., France, Canada, Australia, Singapore, New Zealand and all the Gulf countries clearly underscoring our superior quality and international standing.

About International Business Wales (IBW):
The Welsh Assembly Government is a democratically elected body, which was established in May 1999. It has devolved powers and responsibilities for developing and implementing policies in Wales on a broad range of issues, including economic development, education, the environment, agriculture, housing, roads and transport.

The Welsh Assembly works closely with the UK Parliament in developing primary legislation and has powers to introduce secondary legislation of its own.

International Business Wales (IBW) is the Welsh Assembly Government's international trade and investment arm. It forms part of the Department for the Economy and Transport, and acts as the driving force in establishing alliances between companies in Wales and their counterparts overseas, whilst actively seeking out inward investment opportunities for client companies looking to Europe and the UK as a preferred international business location.

Wales has a long and distinguished history of trading internationally, but since the decline of the heavy industries over the past 30 years, status in the international trading arena has diminished considerably. In comparison with other regions of the UK, Wales' performance is poor, both in terms of the overall value of exports and, perhaps more significantly, on a per capita basis.

The Welsh Assembly Government recognises that the development of improved international trading performance is key to improving the prosperity of the nation. The development and maintenance of economic strength, will contribute to the wider aims of marketing Wales as a world class business location, and as a destination for tourists.


For more information, please contact:
Aimee Murthy
Account Manager
momentum
339, Building 10,
Dubai Media City,
P.O. Box 24554
T : +971 4 390 1630
F : +971 4 390 4516

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