Friendi Mobile connects first Mobile Reseller/MVNO call in Samena region

The company's first test call was completed in Oman using it's state-of-the-art technical platform, and the call was made between the Chairman of Friendi Mobile Oman Mr. Mohamed Yousuf Alawi Al Ibrahim and Mr. Antti Arponen who is CEO of Friendi Mobile Oman.

Following the conclusion of final testing in the coming weeks, Friendi Mobile will be commercially launching its services to consumers in Oman, which will mark a significant milestone for the Omani telecommunications market in particular and the region in general.

Antti Arponen states:

"This is a cause for celebration in the Friendi Mobile team, and is actually a small piece of regional telecom sector history, as it is the first call ever made by a Mobile Reseller/MVNO in the region, which proves that Friendi Mobile is ready for launch and that the Mobile Reseller/MVNO model is indeed now arriving in the Samena region."

Friendi Mobile is the leader in the emerging Mobile Reseller/MVNO space within the regional mobile telecommunications industry, and is bringing this innovative business model to the region based on successful experience in Europe, North America and Australia. The Mobile Reseller/MVNO model is based on innovative new telecom providers like Friendi Mobile using the networks of the existing mobile operators to offer the customers advanced services, open new distribution channels and provide better prices.

Using the network of an existing mobile operator, give Friendi Mobile the major advantage of a high quality, countrywide coverage from the very first day of business. "By using the well established and thoroughly tested network of Oman Mobile we can give the Friendi Mobile customers the same excellent coverage and superb call quality from day one," adds Antti Arponen.

Mohamed Yousuf Alawi Al Ibrahim continues, "That the first Mobile Reseller/MVNO call in the region has taken place in Oman is an indication of the foresight of the Omani government and it's commitment to drive progress in the telecom and IT sector, and I thank the Ministry of Communications & Transport, the Telecommunications Regulatory Authority and our operator partner Oman Mobile for their support in making this happen."