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The opening of this specialized office follows the massive success of Al Diar 11 executive hotels, acknowledged as the first 4-star hotel choice for business and leisure travellers who look for first class services in a welcoming and hospitable atmosphere. The initiative also reflects ADNH's vision to further strengthen the Al Diar brand, which has become an icon in the UAE for providing top-notch hospitality services.
His Excellency Saif Mohammed Al Hajeri, Chairman of ADNH, opened the office. Senior mangers of the company attended the opening ceremony.
Mr. Richard Riley, CEO of ADNH, said:
"Al Diar has proven to be one of the dynamic and aggressive assets in the ADNH hotel portfolio. With very high occupancy rates over the years, especially from business tourists, Al Diar will undoubtedly continue to be a key player in generating more revenues. The new sales and marketing cluster office will help centralize all sales, marketing and public relations activities for the Group."
Al Diar includes 11 executive hotels in Abu Dhabi, Dubai and Fujairah, and are regarded as the ideal venue for business travellers as well as a favoured weekend get-a-way for UAE residents. A new property will be added this year to the group, Al Diar Barsha, located near Mall of the Emirates.
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Posted by Siba Sami Ammari
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