3Points celebrates 10 years of creativity by launching new corporate identity

The new logo will reflect the vision and concept of its mission in the field of contemporary advertising.

Culture, knowledge and innovation, three factors held by several young Saudis which was the basis for their company, which they built 10 years ago. Today the 3points team provides creative advertising to clients within a framework of excellence to achieve the goals of the clients and provide access to competition in the market has been active with international companies for many years. The 3points team accomplished lot of work which has earned them numerous awards.

Mr. Marwan Qutub and Issa Bogeri, founders of the agency said, "The achievement of our ambitions comes through the achievement of our clients' objectives and by earning their trust and presenting outstanding advertisement, exclusively associated with constructive ideas related to our society by taking into consideration the principles and values inherited."

They further added, "When we look back over the years, we realize that we have set many of the standards in our field. We were the first Saudi agency to hire talented Saudis in all departments of the agency. In addition to that, we have set standards in public awareness campaigns through the Aqim Selatek project, providing correct ways to communicate with local the consumer and represent standards of the local traditions, in terms of appearance and content. Thus we wanted to reflect our position by developing continuous creative standards in this field. As a result the logo should reflect the trend we have acquired," the founders added.

"What is strikingly clearly is that we are committed to our values of setting standards, which is the basis of quality. We took Arabic calligraphy as an example for setting the standards. The defined dots and lines are used to guide calligraphers when they write. It was not surprising that we used the same concept to define our logo and give it a modern touch of our heritage, reflecting our standard of tradition. In short, the logo is a reflection of our commitment to setting standards," they concluded.

Throughout its creation, 3Points has received numerous awards and appreciation certificates that prove that, with time, the company has become one of the leading Saudi companies and on this occasion, 3points used the tenth anniversary to change its current logo to reflect more than the meaning of its name, culture, knowledge and creativity. 3Points is keen to include any work to manage it professionally where everyone seeks to make the best within the framework of creativity with the latest technology.

It's noteworthy to mention that 3Points is a Saudi-based organization, run by Saudi qualified employees. The company has been working in the field of advertising for 10 years and has obtained numerous awards within the Kingdom & the Gulf, as well as worldwide.

The company has branches in Jeddah, Riyadh and Dubai, as it works under special and distinct strategies; it works to establish rules and standards based on the culture. Recently it has been honored among the top 100 Fast Growth companies in Saudi Arabia.