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Amadeus Middle East announces the strengthening of its commitment to e-Commerce development in Arab countries
- Saudi Arabia: Sunday, March 08 - 2009 at 11:23
- PRESS RELEASE
Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced the strengthening of its commitment to e-Commerce development among the regional travel industry.
While Europe has an Internet penetration of 48% and North America boasts 73% (source: Internet World Stats, 2008), it accounts for 21.3% in the Middle East region.
However, Fernando Cuesta, Executive Director, Middle East & Africa, at Amadeus commented, "Amadeus knows that Middle East travel agencies demand the same cutting-edge solutions for their e-business needs. Amadeus is here to provide a wealth of technology solutions that will enable the region's travel industry players to compete and succeed in this demanding sector."
Amadeus is committed to play a significant role in this growth as the provider of choice of the latest e-Commerce technology to travel agencies, corporations and airlines.
Commenting on the pioneering technology in the region, Shibu George, Amadeus Online Sales Engineer at Dubai-based Middle East Regional Hub said, "Amadeus Agency Internet Engine (e-Power) offers complete solution for travel agencies looking for an online booking system that requires no development, and with minimum cost. A total of 84 portals with this technology have been implemented in MEA until now and the orders keep growing."
In addition, continues George, "We have developed the most complete e-Commerce solutions portfolio tailored to all markets' different customer segments. These range from those agencies wishing to step into the online world with a basic e-Commerce strategy and limited functional customisation requirements (a profile for which we have successfully deployed 33 portals in MEA), to medium and larger agencies that need to address more complex e-Commerce requirements including full customisation. Amadeus has the right answer for specific requirements to successfully compete in the e-Commerce arena."
Airlines in the Middle East that are currently using Amadeus e-Commerce solutions include Etihad, Royal Air Maroc, Middle East Airlines, EgyptAir, Tunisair and Qatar Airways. Amadeus is the leading online booking solution provider in the world powering more than 250 websites for over 80 airlines in more than 110 markets.
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About Amadeus:Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories - Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations - data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.
The company is owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 8,500 employees worldwide, representing 105 nationalities.
For more information, please contact:
Malik Abdullrahman
Senior Account Executive
ASDA'A Burson-Marsteller
P.O.Box 19462, Saudi Arabia
T: +966 1 2177250
F: +966 1 4640051
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