Dubai hotels revenues touch Dhs15bn mark in 2008

It includes a double-digit increase in rooms inventory in 2008, one of the most economically-challenging times for the global tourism industry.

Mr. Khalid A bin Sulayem, Director General of Dubai Department of Tourism and Commerce Marketing (DTCM) said, 'The results are highly encouraging and reflects the vibrancy and dynamism of the emirate's expanding tourism industry.

'The performance reflects the efforts and ability of Dubai in confidently navigating through one of the most-difficult journeys that the global tourism industry is faced with.'

'There are strong signs of growth for the tourism industry. Dubai has invested heavily in the tourism sector and is probably better placed to remain sound during a challenging time and, with its great product offering, may emerge faster than other regions when the global economy improves, he said.

Dubai hotel establishments played a host to 6,996,449 guests in 2008, up from 6,951,798 visitors in the previous year.

Dubai hotel statistics for 2004

In 2004, Dubai hotels received 5.4 million guests followed by 6.16 million in 2005.

The slight increase in guest numbers enabled Dubai hotels and hotel apartment posting Dhs15.25bn in revenues, an impressive increase of 15% over the previous year.

Dubai hotel revenue for 2007

In the year 2007, the revenues were to the tune of Dhs13.26bn on the back of a 22.4% growth.

2008 Dubai hotel increase

The Dubai Hotel and Hotel Apartment Performance Summary 2008 revealed 15.9% increase in the number of hotel rooms and hotel apartments, which stood at 49,598.

In 2007, the number of hotel rooms and hotel apartments were 42,807 after a 4.8% growth over the previous year.

The government of Dubai is continuing its steps to manage this key economic domain in times of economic slowdown worldwide.

Dubai GDP

The tourism and hotel sectors directly contribute 19% to Dubai's GDP, while their indirect contribution to GDP stands at 32% in 2008.

The initiatives launched by the DTCM have helped boost hotel occupancies since the start of 2009.

Dubai 5 star occupancy average in February

For instance, the last week of February, the average occupancy of five-star beach hotels was 95%.

The year 2008 witnessed the network of overseas representative offices operated by DTCM growing to 18 with the opening of three offices in China, with the broader aim of tapping the strong tourism growth potential in the world's most populous country.

The DTCM has taken up a number of initiatives to boost hotel occupancies and promote the destination in established and emerging source markets across the world.

Dubai hotel promotions

The department conducted promotional campaigns with visitors getting up to 40% discount in hotel room rates among other benefits.

Dubai hosts familiarization programme

A three-month familiarization programme targeting 2000 tour operators, MICE agents and Media representatives had been launched by DTCM in cooperation with Emirates Airlines and other key players of Dubai's tourism industry to provide them a hands-on experience of Dubai and its vibrant tourism and business landscape.

He said the excellent cooperation between the public and private sectors was a way forward to tourism industry growth in this volatile economic climate and Dubai remains an excellent inspirational role model for many destinations.

"We see the year 2009 to be more challenging in consolidating the growth. As Dubai increases its offering of world-class hospitality, the emirate is the preferred holiday destination for tourists from around the world.

'Dubai's tourism product offering is going from strength to strength thanks to the diversity of its activities and accommodation offerings.

'The future is looking equally exciting and we are confident about gaining even more solid ground on the world tourism map," he concluded.