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The brand also extends into a Harajuku-esque street line which is more colourful and noisy. It comprises of jeans crafted out of the world's most superior Japanese denim sourced out of the Onitsuka and Mitsubishi mills. It also has T-shirts with a 40-60 yarn count dyed in eco-friendly colors as well as jackets, shirts & trousers cut to perfection. In essence this is an easy to wear label, with clothes that can be mixed with almost anything in ones' wardrobe.
Speaking about the rationale behind introducing this brand to Splash, CEO Mr. Raza Beig said,
"Splash has always catered to various lifestyle needs under one roof. We identified a need to create a brand with greater product specific investment especially towards fabrics, cuts and silhouettes. Splash is continually expanding, and keeping this in mind we have consciously embraced global influences in our products and designs. Our young in-house design team worked in collaboration with Japan-based design houses to create a label that will cater to a definitive audience of fashionistas. Friday-Kinyobi is an extension of our brand statement "Eye on Design" in its high quality execution, yet at great value."
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Posted by Rima Ali Al Mashni
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