Auction for special edition Ford Fiesta nears end

The auction on www.souq.com, which was announced on February 25th, has drawn a lot of attention and has created a bid war between users who have been fascinated with the special edition Fiesta. Proceeds of the auction, based upon an opening bid price, will go to support the Dubai Center for Special Needs.

The charity auction is a part of Ford Middle East's launch of the hot new Fiesta which has been a runaway success in Europe and has been the best selling car in the UK since November 2008.

Waldo Galan, managing director, Ford Middle East, said:

"The response to the special edition Fiestas and the charity auction has been overwhelming. With the bid coming to a close, we encourage people to take the opportunity to place their bids in efforts to support the Dubai Center for Special Needs and own an amazing car."

Blazing in red, the five-door Fiesta number 1/24 special edition model boasts a unique paint design adorning its subcompact body with black and silver lines. The Titanium trim model comes with a host of features that are unique in this category and that are normally found on larger vehicles.

These include: 16 inch alloy wheels, rear sport spoiler, front/rear parking sensors, Electronic Air Temperature Control, 3-spoke leather wrapped steering wheel, power front and rear windows with driver one shot up and down, front/rear fog lamps, Electronic Stability Program, driver/passenger/side airbags, halogen projector headlamps, Homesafe Headlamp feature, keyless system with push button start, and radio/CD/MP3/ 4 front/2 rear speakers with steering wheel remote control.

With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics. Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.

New Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé.

"Youth today look for a combination of style, safety, smart features and great driving dynamics when it comes to their vehicle and that's what the Fiesta has to offer. We are confident that the UAE will be enthralled by this new offering from Ford as it speaks very well of their own lifestyles," concluded Galan.