'A lot of brands are afraid of engaging with bloggers, but people are going to talk about you anyway,' Omar Koudsi, President and co-founder of networking site Jeeran told conference delegates.
'But it's not about controlling a message, it's about engagement.'
Panellists agreed that social media was a useful tool for helping to spread awareness but the consensus was that, at the moment it was very difficult to make money from it.
'We use it more as a branding exercise than as a profit related exercise,' confirmed Jassim Ali, Digital Director at PHD IQ. 'It's a great catalyst for your brand.'
'Expand your digital footprint. The more places you are, the more ambitious you are,' Jimmy Leach, Editorial Director for UK newspaper the Independent told delegates.
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Social media 'a good branding exercise'
- Middle East: Thursday, March 05 - 2009 at 17:02
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Social media outlets should be used as a branding exercise rather than as direct revenue stream generators concluded the panel at the afternoon session of the AME Info Digital Marketing conference.
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Edward Poultney, Editor - EnglishThursday, March 05 - 2009 at 17:02 UAE local time (GMT+4)
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