Al Falak awarded Best HP Supplies Partner in KSA

Al Falak revealed that the coveted award - which it is winning for the second time- underscored the company's professionalism and strong commitment to high quality standards, key factors that enabled Al Falak to stand out from a pool of 29 partners in KSA.

Business growth and a customer-focused approach were the primary criteria for the Best HP Supplies Partner 2008 awards, which were also given to HP's leading partners in Dubai and Egypt. Al Falak disclosed that a key factor that has helped it achieve an excellent growth rate is its impressive portfolio of clients that includes major corporations in the Kingdom such as Saudi Aramco, STC, Saudi Airlines, Al-Rajhi Bank and Sabic.

Ahmed Ashadawi, CEO and President, Al Falak said:

"The Best HP Supplies Partner award is another fitting tribute to Al Falak's commitment to improve HP's market presence in the Kingdom and showcase our dedication to address the concerns and demands of end-users. Moreover, this remarkable feat of winning this prestigious recognition for the second time reflects Al Falak's consistency in delivering quality services and the successful implementation of our long-term growth strategy. Surely, this award will further inspire us to pursue initiatives that will ensure another successful year of growth and profitability for HP and optimum satisfaction for end-users in the Kingdom."

Al Falak is a strategic partner of HP that focuses mainly on distribution of supplies. While the company boasts a prominent list of clients that includes some of the biggest organisations in the Kingdom, Al Falak is poised to further consolidate its client portfolio as the Kingdom continues to be a major consumer of ICT services and products, particularly in the fields of oil and gas, petrochemical, real estate, telecommunications, construction and finance.

Al Falak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia for four years. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. Al Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.