Samir Photographic Supplies signs distribution agreement with Aethra

The agreement will facilitate the availability of Aethra's award winning video communications technologies and products in the Saudi market.

Speaking at the announcement, Omar Al Hindi, the Marketing Director of SPS said, "Aethra stands out in the telecommunications market on a variety of fronts, including its thirty-five years' experience and the wide range of solutions it provides the various sectors of the telecommunications market, including video communication and audio-conferencing equipment, multi audio-conference, multi- videoconference and video-streaming services, ISDN, ADSL and SHDSL products, test equipment for telecommunications networks and Infrastructure solutions."

"Businesses in the Kingdom can now look forward to having access to the full suit of Aethra products and services," he added.

Commenting on the alliance, Mr. Marci Viezzoli of Aethra said, "SPS has a long-standing experience and deep understanding of the Saudi imaging and allied businesses market, including the technical prowess and expertise in implementing complex technology solutions to meet business and consumer needs. We are excited to be in this market with a partner who believes in our values of excellence and leadership."

The first product being introduced through this partnership is Athena, a highly versatile, portable, roll-about system unique for its original feature of interchangeable modules that can be customized to suit any video-conferencing need. This is only one of the several video communication solutions offered by Aethra: from personal to group, from desktop to room systems, from SD to HD devices, for different types of networks (ISDN, IP), all designed with a particular attention to elegance and style.

Users can choose from a selection of monitors, set-tops, and colors for the easel and Plexiglas structures. With exclusive security technology and a slender, lightweight design, Athena is a concept where technological excellence and versatility for professional video communication becomes a work of art.