New Abu Dhabi based shipyard to offer world rivaling products

In line with this, where else is better poised to develop and produce boats for the region but Abu Dhabi with its heritage of sea fearing and maritime culture.

The launch of a new boat manufacturing company, Emocean Marine, a joint venture between 3 Abu Dhabi based groups brining together industrial experience (Senaat), market knowledge (Phoenix Group), and strategic business leadership (Mr. Ali Al Naqbi), was announced at a press conference held in Abu Dhabi today.

The new shipyard's name is derived from a combination of the words emirates, ocean and emotion, and is led by passionate boaters whose combined industry experience, an in-depth market understanding with state-of-the-art technologies and the world's finest technical partners from the USA and Italy, Emocean Marine is embarking on the development and production of a new breed of boats set to make boating more accessible and enjoyable.

Said Hamad Bachi, Emocean Marine MD, during the conference:

"We are extremely pleased to introduce you to Emocean Marine, a brand that we expect will be making waves over the coming months. With our comprehensive industry experience and knowledge, our aim is to establish a reputation for building fine boats known for their capability, elegance and luxury. Our boats are not only easy to be understood, they also understand their owners needs."

Emocean Marine's offerings, however, go beyond its stunning product line to include a diversified array of other services such as Emocean Butler, (a unique boat care and preparation service in which a highly professional and dedicated team will keep the boats ready for use when ever the owner wishes, complete with laundry and catering service), as well an extensive after-sales support plan, which includes the best warranty in the region.


The launch of Emocean Marine comes a day ahead of the first ever Abu Dhabi Yacht Show (ADYS), which is taking place from 12 - 14 March at the Abu Dhabi National Exhibition Center, a move that is in line with Abu Dhabi's push for industrial projects, growth vision and industrial investment.

Said Emocean Marine Chairman, Ali Al Naqbi: "The unprecedented growth of waterfront projects and the increased spending on recreation and leisure activities will trigger a significant increase in demand for luxury yachts and boats in the region enough so to warrant the development of region specific products. the Abu Dhabi Yacht Show presents the perfect platform for us to introduce our brand into the region since the exhibition is set to attract important visitors and prospective buyers, in addition to hundreds of exhibitors from across the globe."

The Chairman also said:" While other parts of the world are expecting recession, we are looking to expand our investments in Abu Dhabi supported by our belief in the strong economic basis of the country and the government growth vision to encourage the investment in the manufacturing sector to diversify the economy and bring the latest technologies into the region."

During this unique invitational only yachting event, Emocean Marine will be hosting attendees at two separate stands - one in the exhibition hall and the other at the marina, where it will be showcasing their craftsmanship, through its first offering, Voodoo 27.

Organized by Informa Yacht Group (IYG), the leading global Yachting Events Business, ADYS is set to provide an excellent networking platform for top yachting professionals and high net worth individuals to do business in a convivial atmosphere.