Al Baraka Banking Group appoints communications consultant to launch its new unified corporate identity

The appointment comes to play as Al Baraka Banking Group progresses towards implementing its new unified corporate identity across its subsidiaries in 12 countries and more than 280 branches regionally & internationally.

At the ceremony, Mr. Adnan Ahmed Yousif, President & Chief Executive and Board Member of Al Baraka Banking Group, shared his experience of the planning that is under way by saying, "The past 18 months have been invested in conducting extensive market research and brand audits while planning and building a practical and compelling Brand Strategy for the unified identity. The aim is to develop an identity that portrays Al Baraka as a forward moving entity with strong Islamic beliefs in parallel to being a unified strong entity in Islamic Banking. The new identity will be the start of a complete transformation in the way Al Baraka will operate locally, regionally and internationally while proudly reflecting its wealth of achievements and experience from the past three decades."

Mr. Yousif further added, "The selection of Intermarkets, Bahrain was not a very difficult decision for us as we had seen their work, especially in the field of banking & finance and their rich experience in managing the implementation of identity transformation. The enormous reach of their offices throughout the region and their strong network support in some of our key operating countries will help us in achieving our goals in the MENA region."

Mr. Nadim Sfeir, CEO of Intermarkets expressed his views upon signing the agreement by saying, "Al Baraka Banking Group is foremost a very prestigious brand to work with and we are very pleased to have won their trust from day one. We now look forward to the next few months, until the launch of the new unified corporate identity. Under the expert guidance of Rami Khalil, the General Manager of Intermarkets Bahrain, the team has been through multiple brand transformations with ease in the past and that gives us the confidence that we will do brilliantly with Al Baraka as well."