Asus Chairman unveils new brand slogan and showcases latest innovations at CeBIT 2009

During the press conference, Shih took the opportunity to celebrate Asus' 20th anniversary, and remarked on the growth of the Asus brand—from its humble beginnings to its current status as a leading company in the new digital era. As of 2008, Asus is the fastest growing notebook brand worldwide, and has taken the No. 3 spot in the EMEA region.

Shih also shared with those present on how Asus has strived to carve out a branding niche for the past 20 years, as well as how Asus will realize the new branding spirit in the coming years.

The father of the Eee PC then introduced several innovative products, including the latest models from the Eee Family; among which are the Eee PC 1008HA and the Eee Keyboard PC. He then briefly showcased the latest thin and light Asus notebook models—the U/UX Series, which boast revolutionary designs that deliver the best user experience.

Eee PC 1008HA:

The Eee PC 1008HA is a mere 1 slim and 1.1kg in weight. Enveloped in a pearlescent casing with a tinge of marine influence, it exudes an appealing sheen akin to a seashell. The Eee PC 1008HA is an excellent example of how designs inspired by nature can be seamlessly integrated into a stylish mobile computing product.

Eee Keyboard PC

First unveiled at the CES exhibition earlier this year; the Eee Keyboard PC is a fully functional PC in the body of a super slim keyboard. Weighing less than 1kg, the Eee Keyboard PC is packed with cutting-edge innovations, and embodies the next step in portable computing with its space-savings and functionality. It even encompasses wireless HDMI connectivity, allowing it to easily turn any big-screen TV or LCD monitor into a fully functional PC and multimedia entertainment center.

U and UX Series Notebooks

The new U and UX Series are designed for the modern individual's needs for a notebook that exudes high fashion and elegance. Each notebook a masterpiece in design, the softly contoured chassis, shrouded in a sleek and sophisticated glossy LCD lid, is supported by a frame inspired by the curvature of a butterfly's wings. Reminiscent of Parisian streetlights in the evening skyline, the Asus U and UX Series' revolutionary illuminated 'chiclet' keyboard lights up brilliantly to provide users with the ability to type in the dark. Radiating immense desirability, the U and UX Series brings stylish modern day computing to the streets, delivering delight to the users' senses and allowing them to work or play in resplendent style.

Asus at CeBIT 2009

For more details about our highlighted products, please come visit us at Hall 26, Stand D39 from March 3rd to 8th, 2009.